My Advisory Services

My Lounge Design Services

Transform your business or your space


My name is Heini Noronen-Juhola and I´m at your service.


I´m a well marinated business professional with an extensive leadership experience in the Aviation Industry. I´m a strong supporter of a good leadership with well thought strategy and efficient operations. Change is the key to a new success. Good results can be gained only with emotional intelligence.


At 2021 made a major leap in my life and started my own advisory company. I also started as a Senior Lecturer of Aviation Business at Haaga-Helia University of Applied Sciences and ChongQing University of Science and Technology.

I have a Master of Science in Engineering (Corporate Strategy and International Marketing, Chemical Engineering) degree from the Helsinki University of Technology. I have also the Global Leader Management Diploma from the Aalto University of Executive Education.


Since 2008 I worked as the Vice President of Airline Operations at Helsinki Airport, Finavia. My work consisted of everything that had something to do with flight operations, flight and environmental safety and airline and ground handling ground operations (like winter operations). I´ve also been in charge of the special situations and crisis management.

I´ve worked closely with the airlines, ground handling companies and the whole aviation ecosystem. I worked  continuously with the industry organizations like ICAO, IATA, EASA, Eurocontrol and the others. I´ve been the official Accountable Manager towards EASA.

At 2020 I became the Director of Development at Finavia Headquarters. I worked on a sustainability strategy for Finavia as well as a Development Plan for Digital Air Cargo Operations with all the relevant stakeholders.

Before the aviation career I worked in business development, financing and Venture Capital businesses. I have an extensive understanding and experience about strategy development, venture creation, expansion, funding, ecosystems, effective leadership and business creation.

I´ve just recently completed my long time dream and graduated as an Interior Designer from Sisustusakatemia. I´m excited to work also in the interior decoration projects through my My Lounge Design concept.